Concept and Packaging Development: Bia Machado, Melisssa Harue and Victoria Emy / Illutsrations: Bia Machado / Visual Identity: Melissa Harue / Photos and Editing: Bia Machado /
Bossa Nossa - Product
The "Bossa Nossa" academic project developed a graphic product consisting of a collection of six CDs featuring iconic names of Bossa Nova. The design aimed to capture the nostalgia of Bossa Nova while appealing to collectors and new audiences through a visually engaging and cohesive system. The packaging design included a detailed study of materiality, with an external box and sleeves that securely hold the CDs, and featured continuous illustrations representing Rio de Janeiro and different times of the day. A clean 1950s-inspired graphic language, a simple color palette, and efficient sheet utilization were integral to the production, ensuring the product was both portable and memorable.