/ Concept, Branding, Illustration, Lable Development and Photos: Bia Machado /
Dolly - Rebranding
The project involved rebranding the Brazilian soft drink brand Dolly Guaraná to enhance its market perception and boost sales. It included designing a new label with a tailored die-cut that aligned with the brand's identity and bottle shape. Additionally, a new character illustration was created, inspired by the classic Dollynho, blending nostalgia with a modernized visual style. The rebranding process focused on establishing a clear visual hierarchy, selecting a color palette and typography that conveyed accessibility and authenticity, and ensuring the label effectively communicated essential information. Final deliverables included the redesigned label and character, ready for production and printing.